WEB VIDEOS, TELEVISION COMMERCIALS, INDUSTRIAL, WEB BANNERS/SOCIAL MEDIA
When I was just 6 years old, I created a Yellow Pages ad for a children's clothing store owned by my mom. From then on, media has been my passion.
In 1992, I found my niche as a writer in the ad biz, writing automotive ads in South Florida even though I grew up in the Motor City.
When I came back to my hometown, it was to assist my mom while she was caring for my stepfather. Fortunately, I had the opportunity to work with one of the largest agencies on the planet for one of the world's largest automakers. The rest, as they say is history (and also on my resume.)
Now I create stories that sell everything from vehicles to furniture, to cannabis, and every product and service in between.
When it comes to taking on a new project, I am never afraid to jump in and come up with the perfect creative idea for my clients.
Call me today!
May 2009 - Present
FREELANCE WRITER AND BROADCAST PRODUCER
Creating business to business, internal communications and business to consumer retail advertisements that have increased sales and traffic for a diverse client roster including: Art Van Furniture, Gardner-White Furniture, Mopar (the parts and service division of FIAT Chrysler Automobiles), Mopar Canada, Honda tier 2 (regional), DTE Energy, Gardner-White Furniture, Boyne Golf Resorts, Tallahassee Ford/Lincoln, Mike Shaw Toyota and Toyota of Noonan
Created electronic quick reference guides to be used on mobi site - Nissan tier 1 (national)
April 2014 - April 2015
JR THOMPSON COMPANY - SENIOR COPYWRITER
Crafted award-winning copy as the lead writer for Consumers Energy while helping to improve Consumers Energy's J.D. Power scores from 4th quartile (last place) to first.
Generated ideas and award-winning copy for Allied Printing while helping to increase traffic and business to business and business to consumer sales for Mopar, Mopar Canada and SRT
Composed articles for UAW Chrysler and created press releases
November 2007 - May 2009
BERLINE - SENIOR COPYWRITER / PRODUCER
Crafted ideas and concepts that helped to increase traffic and retail sales for Art Van Furniture, Buffalo Wild Wings and Bagger Dave's
Created materials for DTE Energy that helped to improve consumer opinion
Helped create awareness for the Children's Leukemia Foundation by creating concepts that increased donations
Created concepts that increased traffic and Club Greektown memberships for Greektown Casino while helping to create a buzz for the grand opening of the Greektown Hotel
Produced, created and presented ideas for the company's entire client roster
April 1997 - July2007
JWT / TEAM DETROIT - SENIOR COPYWRITER / PRODUCER
Generated advertising materials that helped increase traffic and sales for Ford at the tier 2 (regional) level
Created results oriented concepts for Ford at the tier 1 (national) level Served as lead creative for Northwest Ohio FDAF
Produced broadcast television and radio commercials consistently under budget and before deadlines
Consumers Energy - "Business Matters" Digital Campaign
March 2015 AVA Digital Awards – Gold
Allied Printing – “Rethink Ink” Web Campaign
April 2014 Telly Awards – Bronze
Ford - "F-150 Welder" :30 Television Commercial
2004 Telly Awards -Finalist
Ford - "Focus-Class" :30 Television Commercial
2003 Telly Awards -Finalist
"Stopping advertising to save money is like stopping your watch to save time."